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Her Brain Was Broken. It Was Fixed With Sound—Not a Scalpel | WIRED

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One woman’s meth addiction was so bad, the only option left might have been brain surgery. Then a single session of noninvasive, focused ultrasound seemed to do what years of treatment could not.
Animation: Balarama Heller

Erin McNulty had been missing for weeks when her mother, Linda, sat down on a chair in her living room, exhausted. Linda had put in her usual seven-day workweek at the antiques shop she runs near Burlington, Vermont. She’d spent her free evenings driving around, trying to track down her daughter. Erin, 45 at the time, had been using methamphetamine for years.

Her substance use started in high school—first alcohol, then marijuana, and eventually heroin. Erin’s brother used heroin, too. When Linda found out, she started driving her kids to a methadone clinic three hours away in Massachusetts. The methadone helped, but it made Erin feel tired all the time, so she started using cocaine to stay awake. There were stretches of sobriety—she had her daughter during one of them, in 2008. The family took trips to the Great Escape waterpark in New York and Hampton Beach in New Hampshire. There were also several overdoses and attempts at rehab. Eventually, Erin switched to suboxone and stopped using heroin. But when a friend introduced her to meth, Linda says, “Erin was gone.”

Linda turned on the TV and was flipping through the channels when a 60 Minutes segment caught her attention. It was early 2024, and the show focused on a procedure that might help people with substance use disorders. Linda immediately thought of her daughter. The procedure involved beaming ultrasound through the skull to treat the brain. Researchers at West Virginia University were testing it on people with Alzheimer’s disease and addiction.

The neurosurgeon behind the procedure, Ali Rezai, was a pioneer in the field of deep brain stimulation, which involves cutting into the skull to implant electrodes that can reach neurons deep in the brain. He was excited by the ability of ultrasound—the imaging tool best known for observing fetal development during pregnancy—to reach into the same brain structures without breaking the skin. There would be no drilling into the skull, no poking or prodding the brain’s delicate tissue. The ultrasound could be delivered in 20 minutes, and patients could go home the same day.

Linda couldn’t believe what she was seeing on TV. She yelled out to her teenage granddaughter, Erin’s child, to come watch. “Look at this doctor,” she said. “They’re fixing people!” It didn’t matter that the trial was happening more than 600 miles away. She was going to get Erin to West Virginia. But first she had to find her.

Rezai, who was born in Iran, grew up in Los Angeles, and completed his neurosurgical training in New York, never expected to end up in West Virginia. “My colleagues said, ‘You’re committing academic suicide,’” he says. But Rezai saw an opportunity to pursue new treatments at the epicenter of the US addiction crisis. Almost 45 million Americans meet the criteria for a substance use disorder, and although drug overdose deaths in the US have been declining for the past three years, there were nearly 70,000 such deaths in 2025. West Virginia has the highest rate of overdose deaths in the country by population, more than double the national average.

Courtesy of WVU Rockefeller Neuroscience Institute

Over the course of his 30-year career, Rezai has carried out more than 3,000 deep brain stimulation surgeries. (He stopped counting after that.) He’s used the approach to treat Parkinson’s, severe obsessive-compulsive disorder, traumatic brain injury, and more recently, opioid addiction. His first DBS operation, during his medical residency at New York University in 1996, took a painstaking 16 hours. Dozens of computers were crammed into a basement room to record from the patient’s brain. Rezai says they had to operate in the basement because of all the beeping, clicking, and whirring. Today, these devices can be implanted in a fraction of the time with just a few computers—but brain surgery is still brain surgery.

The first attempts to harness ultrasound to treat the brain required brain surgery too. In the 1950s, brothers William and Francis Fry built a system that could focus ultrasound beams into a single point, similar to how a magnifying glass can focus scattered sunlight. The whole apparatus took up two rooms, with the controls upstairs and the ultrasound probes coming through the ceiling. Ultrasound waves generate heat at high intensities, and the brothers used their system to burn pinprick-sized lesions in the brains of animals without damaging surrounding tissue. They did the same in patients with Parkinson’s disease to destroy tiny portions of brain tissue responsible for abnormal movement. It relieved people’s tremors, but the procedure never caught on because it required removing part of the skull. By the 1970s, the drug levodopa became commercially available to treat Parkinson’s, making surgery an unnecessary risk.

Modern focused ultrasound machines can emit dozens of beams from different angles through an intact skull. When an electric voltage hits their piezoelectric crystals, they vibrate rapidly, producing high-frequency sound waves. With the click of a mouse, the waves can be targeted to a spot in the body with millimeter precision. On their own, individual beams don’t produce enough energy to affect the bone or tissue they pass through. But when they converge into a single point at the targeted depth, they reach their maximum intensity.

Low-intensity focused ultrasound can be used to noninvasively modulate targeted regions of the brain’s reward circuitry.

Courtesy of WVU Rockefeller Neuroscience Institute

High-intensity ultrasound, like what the Fry brothers used, is already approved to treat a handful of conditions, including uterine fibroids, certain kinds of prostate cancer, and symptoms of Parkinson’s that can’t be treated with drugs. But ultrasound can also be delivered in low intensities to alter neural activity in the brain.

The ability to get deep into the brain without holes or incisions is why Rezai and others are so excited about ultrasound. Other types of noninvasive stimulation, such as transcranial magnetic stimulation, only breach the outer layers of the brain. They can’t penetrate the nucleus accumbens, the pea-sized part of the brain Rezai is targeting for addiction. Rezai wanted to see if focused ultrasound could.

In 2021, with permission from the Food and Drug Administration, Rezai and his team at WVU launched an exploratory trial to test the safety of focused ultrasound in volunteers with addiction. They used an FDA-approved machine designed to emit high-intensity waves but turned the power way down, starting off with a low dose and gradually increasing it.

Rezai had no idea how long the effects of a one-time ultrasound procedure might last. Almost immediately, the approach showed promise. “The cravings went down live on the table,” he says. The volunteers started to report feeling, well, different.

With the TV segment on Rezai occupying her thoughts, Linda intensified her efforts to find Erin. A few days later, Linda found her in a hotel in downtown Burlington. Erin had been staying with an ex-boyfriend. “She was in pretty rough condition,” Linda says.

She brought Erin home to their house in the country and told her about the study. Erin watched the video over and over. She felt hopeful, but she was also scared. She had experienced anxiety and depression for much of her life, and drugs were a way to cope. She felt her most normal when she was taking drugs, which is what kept her using.

“It absolutely took over,” Erin says. “I couldn’t get out of it.” The drive to get meth overrode everything else in her life, including being a mother and putting a roof over her head. She wanted to get better, but she couldn’t imagine not doing meth anymore.

Linda was convinced that Rezai’s study was her daughter’s way out. To be considered, Erin needed to be in active treatment within the WVU Medicine system. Linda planned to fly with her daughter and granddaughter to Pittsburgh, the closest major airport to Morgantown, and drive the rest of the way, about an hour and a half. But it took three tries to get Erin on the plane. Their first flight was early in the morning, and they didn’t make it to the airport on time. During the second attempt, they were waiting to board the plane when Erin said she had to use the bathroom. Instead, she walked out of the airport. The third time, Erin’s daughter held her hand during boarding and didn’t let go.

They made it to Morgantown, and in April 2024 Erin checked into the Center for Hope and Healing, a residential treatment facility affiliated with WVU, which was recruiting for Rezai’s study. When her mother and daughter left, Erin was miserable.

“I wanted this, and I knew it was the answer, but still, there was a part of me that wasn't comfortable with even the thought of being without my drug of choice,” she says. “I just thought my life was going to be over.” She was only at Hope and Healing for a week when her cravings got so intense that she left. She eventually came back to the treatment center.

From their home in Vermont, Linda and her granddaughter made calls and sent emails to the WVU team, pleading with them to accept Erin into the ultrasound trial. “My mom wants this procedure more than anything,” Erin’s daughter wrote in an email to Rezai in September 2024. “She cannot live without this.”

Eventually Erin was stable enough to join the study. By October, she was lying in an MRI machine anticipating a blast of ultrasound. Rezai’s team explained the risks involved in the procedure—including potential dizziness, headaches, and brain hemorrhage—and that Erin might land in the placebo group and not receive a real treatment at all. Erin agreed to all of it. Hair can scatter ultrasound waves, potentially dulling the treatment effect, so she needed to shave her head as part of the protocol. She hesitated at first but ultimately decided it would be worth it.

Rezai and his team perform focused ultrasound on a patient as part of a study on addiction.

Courtesy of WVU Rockefeller Neuroscience Institute

During the procedure, the participant views substance-related cue images designed to evoke craving responses while using hand controllers to provide real-time ratings of craving intensity throughout the treatment.

Courtesy of WVU Rockefeller Neuroscience Institute

As Erin lay on the MRI table, Rezai and his team showed her pictures of drugs she’d used in the past—heroin, fentanyl, methamphetamine, and benzos, chosen by the research team to trigger her specific cravings. “We want to put them in the maximum pathological state,” Rezai explains. “That's why we show these pictures. It's called priming.” With every image, he asked Erin to rate her craving level for that substance on a scale from 0 to 10.

A frame held Erin’s head in place under a helmet-shaped transducer as researchers went through the motions of delivering the ultrasound. She didn’t know it, but she had been assigned to receive the sham—a fake treatment meant to serve as a control so that researchers could evaluate how well the ultrasound was working.

Rezai and the team checked her cravings again. They were still high. Afterward, she stayed positive. She wanted to believe that she had received the procedure she’d been waiting so long for. But the cravings came back, and a few weeks later, she was using meth again.

She was desperate to get better, and went back to Hope and Healing. Three months later she received a call. She learned she had received the sham treatment and was being invited back to get the real thing. It was a happy moment for Erin. She was still hopeful that the procedure would help her.

In January 2025, she was back under the MRI machine, head shaved again. Erin was ready. The machine’s motorized table slid her inside the scanner, and Rezai showed her the images again. Ultrasound waves can warm up the skull, so the team monitored temperature changes in her brain tissue on the MRI.

This time, researchers beamed the ultrasound to her nucleus accumbens, roughly 8 centimeters from the top of the head. Highly addictive drugs like meth and opioids flood the nucleus accumbens with the feel-good neurotransmitter dopamine. Over time, the brain gets used to these surges and needs more of the addictive substance to get the same effects. “This part of the brain involved in reward gets dysregulated and hypersensitized. It's always front and center, seeking the dopamine high,” Rezai says. The ultrasound would attempt to reset her nucleus accumbens and break the connection her brain had made to meth.

While she was still in the machine, Erin’s cravings dropped off. She was no longer connecting with the images of drugs.

The procedure was all over in 20 minutes. Erin moved to a sober living home, and in the following months, Rezai and his team periodically tracked her craving levels through a mobile app and took urine samples to test for drug use. She saw people using drugs on the bus and on the street, but it didn’t faze her. It was like a switch in her brain had been turned off.

Photo-Illustration: Balarama Heller

Rezai and his team have now performed focused ultrasound on 47 people with substance use disorders as part of ongoing trials. In the first 20 participants, who all knew they were receiving ultrasound, the team observed a more than 90 percent reduction in self-reported cravings and an 80 percent reduction in positive urine tests. Data from the randomized controlled trial, which Erin was a part of, is still being analyzed, but Rezai says they are seeing consistent results. The WVU protocol is now being adopted by other medical centers, with trial sites in Baltimore, Florida, and New York, as well as internationally. Rezai’s group is also testing the approach for binge eating disorder, and he wants to adapt it for use in dogs with anxiety.

Although still highly experimental, focused ultrasound’s ability to alter brain activity has captured the interest of Silicon Valley tech founders. Sam Altman’s Merge Labs, Coinbase cofounder Fred Ehrsam’s Nudge, Mary Lou Jepsen’s Openwater, and Sanmai Technologies, backed by LinkedIn founder Reid Hoffman, are all aiming to miniaturize large ultrasound machines into wearable devices to treat a range of psychiatric and mood disorders without drugs or brain surgery—a potentially huge market. The Focused Ultrasound Foundation estimates that there are over 100 device manufacturers and hundreds of ongoing clinical trials for different indications.

Rezai dreams of expanding access to focused ultrasound across West Virginia, performed by trained technicians rather than highly specialized neurosurgeons like himself. WVU is now testing a portable device on wheels that doesn’t require a huge MRI machine, and researchers there are building an in-house device that resembles a salon hair dryer.

Before focused ultrasound can become ubiquitous, researchers have a lot of questions to answer. One is what, exactly, focused ultrasound is doing to the brain. The leading theory is that ultrasound might be acting on certain cellular gatekeepers known as ion channels that allow sodium, potassium, and calcium into cells. Altering that flow changes how neurons fire, which can directly affect emotions and behavior.

There's also the question of, how much ultrasound is too much? Last year, about a month after Erin’s procedure, a 44-year-old volunteer in the WVU trial suffered a brain injury in the MRI machine. While researchers were increasing the ultrasound’s intensity, the man suddenly became unresponsive. The procedure was immediately stopped. He regained consciousness 24 hours later and, over the next few weeks, became alert and attentive again but experienced periodic confusion. He still struggles with memory issues. Scans showed that the man suffered tiny hemorrhages in and around his nucleus accumbens.

The incident brought the trial to a halt for eight months while Rezai and the team consulted with their data safety monitoring board, the FDA, outside researchers, and the manufacturer of the ultrasound device, Israel-based Insightec. Rezai sent a letter describing the injury to a scientific journal, prompting a flurry of responses. The authors said Rezai’s letter left out key safety details such as the intensity level of the ultrasound, leaving the field in the dark about how the injury happened and what should be done to help prevent serious side effects in the future.

Greg Fonzo, assistant professor of psychiatry and behavioral sciences at the University of Texas at Austin, describes the incident as a “black mark” on the field. Ultrasound can sometimes cause headaches or tingling at low intensities, but a brain injury is highly concerning, he says. Fonzo thinks the problem was that the machine used in the WVU trial was too powerful for what they were using it for.

To make the system safer, Rezai’s group worked with Insightec to add a mechanism that drops the power back down once it reaches a certain threshold. It would be like a car reducing speed automatically if the driver went over the speed limit. Another added safety feature turns the ultrasound off entirely if it’s too high for too long. He described the safety mechanisms in a follow-up letter to the journal.

This is one of the biggest gaps in research on focused ultrasound. There are no standard treatment parameters. And with dozens of companies in the space, devices operate at different frequencies and intensities. Many studies are early-stage, and investigators are still trying to find the most effective, and safest, dosage. Fonzo, for instance, is using a small tabletop device to study focused ultrasound for depression, anxiety, and post-traumatic stress disorder. In a trial he ran at UT Austin, participants received low-intensity ultrasound once a day, five days a week over the course of three weeks—similar to how transcranial magnetic stimulation is given.

Rezai says that regimen won’t work for patients with substance use disorder, since there's a risk of patients dropping out of treatment programs early. Requiring too many sessions increases the likelihood that patients won’t come back to finish treatment, so Rezai thinks a one-and-done approach is ideal for treating addiction.

Kim Butts Pauly, a professor of radiology and electrical engineering at Stanford University who wrote one of the responses to Rezai’s letter, says the WVU team is operating at a midrange level where less is known about the effects. She said it’s possible that their approach is actually causing structural changes in the brain. Pauly is working on a research proposal to develop a system for monitoring skull and brain temperature to avoid serious side effects.

Photo-Illustration: Balarama Heller

Rezai says ultrasound is not a magic cure for addiction. Patients also need behavioral therapy, as well as support during recovery. And a person’s environment can make the difference in whether they maintain recovery. A few study participants who relapsed after getting ultrasound reported using drugs again, not because they were craving them but because they were available and someone offered them. It’s also unknown whether patients will need repeated ultrasound treatments.

Erin stayed in West Virginia after her procedure. She got a job at Goodwill processing donations and rented an apartment. She became absorbed in decorating her bedroom to look like it’s “out of a magazine”—a knack she acquired from working at the family antiques business. She took a course to become a peer support specialist for other people struggling with substance abuse.

Erin felt like she was thriving. She liked living in a college town, taking public transportation, and working out regularly. But she was ready to go home. This past May, she moved back to Vermont with the help of her mom and daughter.

Her hair has long since grown back, and Linda gushes about how Erin’s outfits are always so put together. She’s working at the antiques shop and considering a job as an evening caregiver. She’s living with her mother and daughter again, and her free time is spent chasing their five rambunctious golden doodles. Erin still has an exercise routine, too—Linda often finds her on the Gazelle machine on their deck.

She says that she doesn’t think about drugs anymore, and that she doesn’t have the desire or cravings she once did. She feels like someone who has never used them. “I never imagined it could be this good,” Erin says. Her daughter is relieved to have her mom back. She doesn’t have to worry anymore about where she is.

The three of them don’t talk about Erin’s past drug use. They’re focused on the present. Linda is convinced that the ultrasound procedure removed the cravings from her daughter’s brain for good—a “reboot,” as Rezai calls it.

Now, grandmother, daughter, and granddaughter are planning a beach trip to Maine. They can do that now, plan for the future.

Let us know what you think about this article. Submit a letter to the editor at [email protected].

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Pro-Shot HADESTOWN: THE MUSICAL Digital Streaming Release Date Revealed

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According to our sources, Bleecker Street Films is expected to release their pro-shot version of HADESTOWN: THE MUSICAL on VOD and digital platforms later this month, arriving on August 25th, 2026. The film world premiered at this year’s Tribeca Film Festival before launching in US theaters on July 24th, 2026. Please note: Bleecker Street has...
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“ Since 1974, vaccination has averted 154 million...

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Since 1974, vaccination has averted 154 million deaths, including 146 million among children younger than 5 years… For every death averted, 66 years of full health were gained on average, translating to 10.2 billion years of full health gained.”

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It’s Official: Flock Is For Stalking

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Flock Safety is happy it’s the go-to choice for tons of law enforcement agencies. While it does suffer some occasional bleeding, its supercharged automatic license plate readers (ALPRs) — ones that not only capture plates, but pictures of drivers/passengers and full vehicle images to capture any other distinctive features — are so widely deployed they’re now capturing 20 billion images per month across the nation.

Not bad for a company that started out pitching its spy wares to HOAs and gated communities. Most cops in America now have access to Flock’s databases, either directly or by asking those with access to run searches for them. Just ask federal law enforcement officers, who have asked for help so often its gotten them (and their enablers) in legal trouble.

Whether the cameras are being used to solve crimes, pull over innocent drivers, or help vengeful boyfriends attempt to thwart out-of-state abortions, Flock is there to… um… help?

The problem with 20 billion plates a month is this: cops have access to these records. It’s not that Flock has somehow made cops worse. They’ve been abusing access to databases like these for years to stalk exes, pursue sexual conquests, and harass protesters and critics.

So, this isn’t a Flock problem, per se. It’s definitely a cop problem, though. Millions of employed people have access to sensitive or proprietary information. Very few of them misuse their access. But there’s something about law enforcement that draws in people willing to abuse access for extremely personal reasons.

Some of that is the lack of accountability that plagues US law enforcement as a whole. Some of that is due to a dearth of guardrails or rigorous oversight. But I would argue the largest contributor to the ongoing, serial abuse of Flock’s databases by officers is the culture of law enforcement itself. There’s little in the job that would attract the best people needed to fill these positions. Instead, the promise of power and nearly nonexistent accountability attracts abusers, bullies, thugs, and random people who think the world owes them an elevated place in society.

In other words, if cops were really honest about why they became cops, it would go something like this:

It’s been a steady stream of THIS for a few months now. In May, the Institute of Justice released a report detailing abusive access to Flock databases by cops, dating back to 2021. Dozens of criminal cases against cops were detailed, but nearly every one of them had this in common: officers were using Flock ALPRs to track ex-wives, ex-girlfriends, ex-fiancees — in other words, women — along with their new partners, friends, and acquaintances.

A few weeks later, even more details in ongoing cases were revealed via public records and court proceedings obtained by 404 Media.

This is what stalking looks like when cops have access to Flock ALPR records:

For months during the summer of 2024, Jarmarus Brown, an Orange City, Florida police officer, ran his ex-girlfriend’s license plate through the Flock automated license plate reader (ALPR) system lookup database at least 69 times. He searched for the license plate belonging to her mom at least 24 times, and searched for the license plate belonging to her dad at least 15 times. Brown’s searches were happening so often, and were so commonplace, that even one of his colleagues noticed Brown researching his ex-girlfriend’s whereabouts while the law enforcement officers sat in their police cruisers

Pretty fucked up. What’s even more fucked up is the end result of Brown’s prosecution, which is only going to encourage more cops to abuse their access to ALPR databases:

Brown was arrested last year and pleaded no contest to a charge of unauthorized use of computers. He was sentenced this month to five years of probation and a $618 fine.

This story isn’t going away. A new report from the Washington Post shows Flock has a cop problem, mainly because cop shops have a cop problem. Cops cannot be trusted to not use millions of easily available records to stalk their ex-wives, girlfriends, etc.

Braselton, Georgia (a suburb of Atlanta) was once home to Police Chief Michael Steffman. Steffman apparently couldn’t handle not knowing what his ex-girlfriend, Marci Bakely, was up to. Here’s how it started:

Flock had sold its system as a police officer’s dream crime-fighting tool. But the tool had also given the chief, Michael Steffman, the power to silently monitor Bakely’s life. By the time she understood what was happening, Steffman had looked up the tags for her and her teenage daughter roughly 600 times, according to Have I Been Flocked, a website that aggregates police search logs made available through public records.

This wasn’t spread out over the course of several years. (And not that a longer spread would make it any more acceptable.) These 600 searches occurred over the span of eight months. Roughly twice a day, the police chief was running searches targeting his ex-girlfriend and her daughter. Even the police chief gets days off, so the searches were definitely happening more than twice per (work) day.

Steffman was arrested last November and charged with stalking, harassment, and misuse of the Flock database. Steffman chose to escape justice.

In April, before a trial could take place, he was found dead in his home from what officials said was a suicide.

Steffman is not an outlier. He’s just another symptom of a law enforcement-specific disease:

In Wisconsin, a police officer allegedly used Flock to check whether his ex-girlfriend had gone to an abortion clinic, according to a police affidavit for a case set for trial this month.

In Kansas, a police chief who tracked his ex through Flock sneaked up on her while she was intimate with another man, a state police certification body alleged, leading to his firing.

In Florida, a deputy speeding to stop a young actress he’d added to a watch list for a license-plate tool called Guardian nearly caused a head-on crash, according to a police report and video from his dashboard camera. The deputy was arrested in March, and his attorney declined to comment.

And in California, prosecutors said a former deputy, Alexander Vanny, used Flock as part of a months-long campaign of “stalking” and “humiliating” his former fiancée that also involved following her around town and installing a hidden camera in her roommate’s bathroom, according to a sentencing brief.

This data just keeps coming in. Public records are being compiled at scale to allow people (you know, non-cops) to see how often their plate records have been accessed by law enforcement officers. There’s no PR win on the horizon for Flock, which has been largely (and belatedly) reactive to exposures of abuse by officers and further abuse by agencies who use other agencies to run searches they can’t legally perform themselves.

The comment offered in response to the Post’s reporting is par for the course:

After The Post relayed its findings to Flock, the company said in a statement it “will soon be announcing better filters and tools to stop abuse before it happens.”

Oh. OK. Since records of this abuse date back at least a half-decade, you would think Flock would already be on top of this. Instead, it appears to be tossing out a bit more lip service because this story just isn’t going away.

What has been implemented by Flock to date has almost exclusively been tools and guardrails law enforcement agencies can opt in to. None of this is on by default. Training guides and search logs are useless if law enforcement officers and officials aren’t going to read either of them. Voluntary “audit assistance” algorithms that scan for possibly suspicious searches by officers are similarly useless, since they’re entirely optional. If these were applied by default and statements/actions from police oversight groups was needed to remove them, they might actually have an effect. And I find it hard to believe any Flock sales rep is highlighting this optional feature when trying to talk cops into signing a contract.

Everything seen here is just going to keep getting worse. Flock offloads all professional responsibility to its end users. Its end users are rarely interested in accountability, much less proactive measures that might deter police misconduct. The company keeps adding cameras daily, which just gives abusers drawn to the opportunities for abuse that the law enforcement profession provides even more to work with. The victims aren’t the people buying or using these cameras, so they don’t matter and whatever happens to them will just be waved away with bland statements about “bad apples” and Flock spokespeople who abbreviate “we take these concerns seriously” as IDGAF.

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Mark Zuckerberg Posts Deranged 6,500-Word Essay About Giving Everyone AI Superintelligence

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Mark Zuckerberg Posts Deranged 6,500-Word Essay About Giving Everyone AI Superintelligence

Mark Zuckerberg, whose superyacht apparently spent the weekend ignoring or missing the distress signal from a boat that ran out of fuel near Alaska, has posted a deranged, 6,500 word essay detailing his vision for AI superintelligence, a future that is “for everyone” but which sounds less social than ever.

Zuckerberg posts these types of essays every so often for purposes that serve his own company, and this one, called “The Future Is For Everyone,” is designed to defend against general backlash to AI but also to Meta’s own practices. Zuckerberg lays out the potential use case for Meta glasses (whose huge marketing campaign cannot get people to stop calling them “pervert glasses”), AI agents, open weights AI development, and why data centers are not bad for communities, actually. Like most Silicon Valley “utopian” essays, to believe that any of this is going to go how Zuckerberg suggests it will requires one to have been recently concussed or to willfully ignore how this technology is being used today and believe that thousands of years of human nature will suddenly shift. 

For example, Zuckerberg writes “Everyone will have an exceptionally capable personal agent that understands you, your goals, and everything you care about. Your agent will work 24/7 on your behalf to improve your relationships, health, career, finances, home management, hobbies, and more. It will free up time for the things you enjoy, and help you accomplish more than you could otherwise. It will have strong privacy and security options so you can trust it to handle all of your personal content knowing that no one else can access your information, similar to how encryption works on WhatsApp. You’ll be able to interact with your agent through any device, including your glasses to keep you present in the moment with the people you care about.” 

Zuckerberg does not grapple with, or even gesture at, the idea that some people may not want to have an AI agent working on their “hobbies.” He does not consider that, even if everyone were to have an AI agent, perhaps not everyone would use these AI agents for good. In the few months that AI agents have become popular among the early adopter set, we have seen “benevolent” AI agents endlessly spam humans and the internet with drivel. And those are just the kind-of-annoying ones. We have seen AI agents hack companies, and over the weekend an Australian man went viral because his AI agent that he asked to sign him up for gym classes did so by hacking the gym’s reservation system and canceling other people’s reservations. 

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Don't Call It A Substack.

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Back in 2024, Anil Dash published Don't Call it a Substack - an informative post about Substack's problematic history and foundations. This sums it up nicely:
Substack is, just as a reminder, a political project made by extremists with a goal of normalizing a radical, hateful agenda by co-opting well-intentioned creators' work in service of cross-promoting attacks on the vulnerable.
That may sound like an extreme review but the receipts are in the post. It's well noted on Wikipedia too, Substack allows Nazi content "because attempting to censor them would make the problem worse." Great, right? /s

Dash's post points to some alternatives but I will provide you with an updated list for 2026 - Finding a budget-conscious Substack alternative. Not only are these in the list budget-conscious, they aren't looking the other way when it comes to Nazi's (that I know of). TLDR: look at Buttondown and Email Octopus.

I am sure there is a bit of fatigue when it comes to thinking about what is a "Good" platform. Meta is a nightmare company but I still use Instagram. I left Spotify because of unfair artist treatment but I use YouTube Music instead... is Google really a "good" company? I left Twitter when Elon took over and, well, I do feel good about that one. Substack feels like a benign example when compared to the worst offenders but I bring this up just so you are aware. It's worth considering going elsewhere.
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